Living Castles 2.0
The Living Castles 2.0 project addresses new common cross-border challenges and further strengthens the cross-border cooperation established through the previous project.
Partners
Lead Partner:
Research and Education Centre Rakičan Mansion (Raziskovalno izobraževalno središče Dvorec Rakičan) (until 19 January 2025)
Institute for Culture, Tourism and Sport Murska Sobota (Zavod za kulturo, turizem in šport Murska Sobota) (from 20 January 2025)
Project Partners:
Scientific Research Centre Bistra Ptuj (Znanstveno-raziskovalno središče Bistra Ptuj)
Institute for Cultural Events and Tourism Celeia Celje (Zavod za kulturne prireditve in turizem Celeia Celje)
Varaždin City Museum
Museum of Međimurje Čakovec
Museums of the Croatian Zagorje (Veliki Tabor Castle and Peasants' Revolts Museum)
Project Objective
The objective of the project is to promote and strengthen cross-border cultural tourism by offering a smaller number of unique, high-quality experiences that reflect local and historical identities, through the integration and presentation of cultural heritage for tourism purposes, as well as the development and implementation of new cultural tourism experiences and cultural tourism offers in rural areas, in line with the needs of vulnerable groups.
Main Focus of the Project
The current project focuses on the development, testing and optimisation of pilot models aimed at strengthening cultural tourism through various cultural experiences and events under the theme Culture of Life in ‘Living’ Castles, bringing together culture, cuisine, music, wine and various experiential activities.
It will also focus on pilot models for improving the visitor experience through digital solutions, including digitalisation and gamification, as well as digital solutions for the identification, interpretation and presentation of cultural heritage.
A further focus will be on pilot models for the inclusion of vulnerable groups, including the enhancement and/or development of tourism experiences and tourism offers tailored to their needs, as well as their involvement in the co-creation of the tourism offer.
Project duration: 30 months (1 September 2024 – 31 August 2027)
Total project value: EUR 1,531,398.34
Total ERDF funding: EUR 1,225,118.67
Total funding for the Museums of the Croatian Zagorje: EUR 248,000.00
ERDF funding for the Museums of the Croatian Zagorje (80%): EUR 198,400.00
Museums of the Croatian Zagorje co-financing (20%): EUR 49,600.00
Contact
Karla Ivak, Project Coordinator
E-mail: karla.ivak@mhz.hr
Lidija Kelemen, Curator
E-mail: lidija.kelemen@mhz.hr